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New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
New Mercedes E-Class Cabriolet and Estate delayed
Tue, 26 May 2009The new Mercedes E-Class Cabriolet - now put back until Spring 2010 Mercedes has done a pretty good job on updating the E-Class, and its been receiving good comments all round. But Mercedes has lost the momentum a bit with the revelation that the E-Class Coupe is actually based on a C-Class chassis. Not that that alone is reason for complaint, but there was a big hoo-haa around the nomenclature for the E-Class Coupe (should it have been the CLK?) so it was a bit disingenuous of Mercedes to reveal the Coupe’s roots after its reveal.
Noble M600 (2009): the first photos... at last!
Wed, 19 Aug 2009By Tim Pollard First Official Pictures 19 August 2009 11:23 It’s been a while, but today we can finally bring you news of the new Noble. The new M600 supercar is unveiled today: a classic, low-slung supercar with a mid-mounted V8. CAR scooped the new Noble M600 comprehensively last year, and our story was spot-on.