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Marketing plan for the Scion iQ features parking, driving 'n' donuts
Wed, 20 Jul 2011Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.
Lexus takes top spot in Kelley Blue Book's 2014 Best Resale Value Awards
Mon, 18 Nov 2013We've always known that used Lexus vehicles keep their values well, and this fact has been recently reconfirmed for a third year in a row by Kelley Blue Book. Lexus took the top spot in the Luxury Brand category in the 2014 Best Resale Value awards, which was actually the fourth time overall that Lexus reached that spot, 2011 being the only year when Lexus didn't place first since the award's inception in 2009. Back In 2011 it was Subaru took took the award for Best Brand for resale values, while BMW took the Best Luxury Brand award for that year.
Driven: Lexus IS-F
Mon, 18 Aug 2008The Lexus IS-F is a significant new design for one core reason: it introduces a performance sub-brand parallel to that of the M-cars from BMW, AMG from Mercedes-Benz, and the S and RS sub-brands from Audi. This then is Lexus making a logical next step to further encroach on the established German premium brands. BMW originated the premium brands' performance sub-brand with the 'M for Motorsport' M3 of 1986 (the M1 supercar of 1978 preceded that, but was a singular model, not a performance derivative).