04 Cadillac Cts Speedometer Cluster Mph Id 25751848 1052517 on 2040-parts.com

Rolls-Royce bolsters custom-car operation to meet higher demand

Rolls-Royce is expanding its "Bespoke" customization enterprise to keep up with an influx of buyers wishing to determine the final strokes on their vehicular masterpieces. The British luxury-car manufacturer will double the headcount for its Bespoke team by the end of the year. More than 50 designers, engineers and project managers will run the operation to meet growing customer demand.

Super Bowl ads: Which was your favorite?

WITH VIDEOS -- Which Super Bowl car advertising rang your bell? We could pick our favorites, but why when you can go to the professionals? According to AW sister publication Advertising Age, Chrysler Corp., Audi and BMW all did well.

Fancy a bit of Ice Driving with Bentley in Lapland?

Enjoy the thrills of Ice Driving at the Bentley 'Power on Ice 2012' Experience The Bentley ‘Power on Ice 2012′ event offers the chance to drive the Bentley Continental GT W12 and Continental Supersports on ice in Finland. This time last year Bentley revealed that a convertible Continental Supersports had set a world record on ice in Finland of 205.48mph on the frozen Baltic sea in Finland, quickly followed by the announcement of a limited edition Bentley Supersports ‘Ice Speed Record’ to cash in on the achievement. Now, in the spirit of making the most of every success, Bentley are offering places on their ‘Power on Ice 2012′ trip back to Finland to play with the W12 Continental GT and the even more powerful Continental Supersports Coupe.