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75% of BMW 2 Series Active Tourer buyers will be new to BMW

75% of BMW 2 Series Active Tourer buyers will be new to BMW The new BMW 2 Series Active Tourer – BMW’s front wheel drive small family mover – went on sale in the UK in May and looks set to take on the Mercedes B Class and bring new buyers to the BMW brand. BMW say they are expecting around three quarters of all buyers of the new 2 Series Active Tourer will be new to the brand, which is a big opportunity for BMW. BMW purists may bemoan the front wheel drive setup as a betrayal of all BMW stands for (although you will be able to get xDrive 4WD versions), but for BMW it’s a very pragmatic way to go.

Red Bull one-two in German Grand Prix

Mark Webber achieved his first F1 win in the Red Bull at the German Grand Prix at the Nurburgring Red Bull driver Mark Webber took pole position for the German Grand Prix at the Nurburgring this weekend and, despite a hiccup at the start, managed to translate that in to a double – his first pole and first win in F1. Webber was quick off the line at the start, but got tangled up with Rubens Barrichello in the Brawn. That altercation cost Webber a 10 second drive-through penalty.

GM may revive performance brands

General Motors Co. is studying whether to revive brands for performance vehicles to improve its image among go-fast car shoppers. At the Specialty Equipment Market Association trade show in Las Vegas last week, GM unveiled the Z-Spec Chevrolet Cruze, Volt and Spark cars, and two SS-badged Chevrolet Camaros.