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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Honda CR-Z Hybrid – the promo video

Honda has released a promo video (below) for the Honda CR-Z Last month we got the specs and prices for the UK Honda CR-Z Hybrid, Honda’s modern hybrid take on the CR-X – they want us to believe. So having given us the buy price – it starts at £17k – and the specification – the basic gets Climate ,  CD player, heated door mirrors, rear dimming mirror, electric windows, daytime running lights and Shift Indicator Light (SIL) – it’s now time to get the marketing underway. Despite feeling that Honda are barking up the wrong tree by trying to make an underpowered hybrid powertrain seem an appealingly sporty prospect, we have to admire their wish to do so.

Aston Martin finally reveals official V12 Zagato pictures

AM finally releases official photos of the production V12 Zagato The Aston Martin V12 Zagato finally gets its production car debut in Kuwait next week, and Aston manage to release a few official photos. It does seem odd that when AM has published the brochure for the Aston Martin V12 Zagato online (admittedly you had to hunt it out), complete with a fair number of photos, that they hadn’t got round to releasing any new official photos of the V12 Zagato to an eager fan base. But they’ve now managed to fix that, by releasing just three new photos.