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Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

Car Design News to host trio of events around Shanghai motor show

As the automotive world looks forward to the Auto Shanghai motor show, Car Design News is looking forward to hosting three events prior to and alongside the show: the CDN Interior Motives China Conference; Car Design Awards China; and the official Car Design Night. CDN Interior Motives China Conference Our annual China conference takes place on Thursday and Friday 18-19 April, just before the press day for this year's show, which is on Saturday 20th. Themed ‘Technology and tradition – old meets new in modern-day China', the conference will explore topics including how to design an experience, fashion and luxury in today's China, HMI design and the ‘multi-mode' interior, which flexes with the user's needs.

Ford B-Max: Official

Ford B-Max launches at Geneva It’s been a  while coming – the Ford B-Max – but it’s finally arrived today in Geneva. Ford’s replacement for the now venerable Fusion is the B-Max, a car which, had it not been for Ford’s financial woes, would have been here last year. Still, better late than never – and it looks a big jump on from the Fusion.