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Rolls Royce Sponsors Michael Jackson Funeral!

Land Rover Encino 'Product Placed' Rolls Royce and Range Rovers at the Jackson Funeral Jackson was undoubtedly a musical genius, if somewhat flawed as a man. And financial controversy and freebies dogged him for a very long time, so in a way it’s apposite that this Rolls Royce / Range Rover dealer should jump in with product placement in such a crass way. It also adds to the tackiness of the funeral.

Toyota Unveils new Prius at Detroit Auto Show: Bigger, with more power and less weight

Toyota introduced its third-generation Prius at the Detroit Auto Show with an extensively re-engineered hybrid drivetrain. Ninety percent of the Prius's hybrid synergy drive system has been redesigned, with the focus on weight reduction. The lighter components include the transaxle to cut down on torque loss, inverter with direct cooling and smaller motor.

Autodesk European Automotive Days 2008

The 2008 Autodesk European Automotive Days conference was held last week in Munich, bringing together 200 automotive design and visualization experts. Autodesk presented their strategy and vision for industrial design, with an emphasis on 'digital prototyping', where even at the concept stage the digital model is treated not just as a set of surfaces, but is integrated within the engineering process as as a functional digital prototype, with the aim to eventually replace physical models entirely. There was also a recognition that traditional techniques continue to have an important place alongside digital workflows, as the workflows and technologies continue to evolve.