Lambo Super Trofeo Stradale (2011) at Frankfurt motor show

Lamborghini tonight whisked the covers off the new £195,000 Gallardo Super Trofeo Stradale supercar on the eve of the 2011 Frankfurt motor show. It’s the roadgoing version of the Super Trofeo race cars that compete in the European Blancpain Super Trofeo championship, a one-make series for Gallardos and their racier and richest owners. Hence the Stradale name – it’s Italian for road.

Ferrari and Puma extend partnership

Ferrari and apparel company Puma will extend their six-year deal, the companies said on Wednesday. Puma will continue to be the official licensing partner and racewear supplier for Ferrari. Ferrari is expecting to expand its global reach as the Formula One calendar grows into markets such as India and the United States.

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.