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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Lexus launches own Design Award contest

The first Lexus Design Award has been launched that gives the next generation of designers the chance of seeing their work showcased at next year's Milan Design Week. The theme of this global competition is ‘Motion', with Lexus looking for designs that respond to issues 
in daily life that relate to ‘Motion' as well as providing solutions. Two of the ten award winners will then develop prototypes with a renowned designer – either Sam Hecht or Junya Ishigami – acting as their mentor.

The Corbin Sparrow was the clown car of tomorrow

The Corbin Sparrow doesn't so much resemble a car as it resembles an oversized Dutch clog left on the carefully manicured lawn of a modern art museum. It is a shape that causes grown men and small children alike to burst into instant, spontaneous, guffawing laughter. "How many clowns can you fit in it?" they might ask in between snickers.