05 06 07 Freestyle Coolant Reservoir #1772301 on 2040-parts.com

Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.

Lotus appoints Swizz Beatz as Vice President of Creative Design and Global Marketing

We've become accustomed to surprising and – at times – bizarre news stories emerging from Lotus since Danny Behar became CEO. But judging from reaction in the world of social media this afternoon, even by Lotus's recent standards, the news that it has appointed American rapper Swizz Beatz as its vice president of Creative Design and Global Marketing, came as something of a surprise. Kasseem Daoud Dean, otherwise known as Swizz Beatz, has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter.

New Mercedes A45 AMG has 105 years of 4WD on its side

With the new Mercedes A45 AMG on the horizon – complete with 4WD – Mercedes chart the history of all wheel drive on their vehicles. We tend to think of 4WD road cars as a modern innovation, and certainly very few 4WD road cars hit the road in a mainstream way much before the 1980s (the Jensen FF was hardly mainstream before someone points out that was in the 1960s). But the history of 4WD goes back, certainly in the case of Mercedes, a surprising 105 years when Daimler built the Dernburg-Wagen, a 4WD vehicle that not only got all-wheel drive but all wheel steering too.