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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Chrysler recalls Jeeps for fire risk

Chrysler has decided to recall 2.7 million 1993 to 2004 Jeep Grand Cherokee and 2002 to 2007 Liberty models for a potential risk relating to the fuel tank placement between the rear bumper and rear axle. The recall is initiated 15 days after the automaker originally denied a request following a National Highway Traffic Safety Administration investigation. On June 4, one day after NHTSA's finding, Chrysler rejected the request in a media statement, stating the NHTSA's initial conclusions are based on “incomplete analysis of the underlying data.” Chrysler said the impacted models met or exceeded all applicable requirements of the Federal Motor Vehicle Safety Standards, including the ones pertaining to fuel system integrity.

Ford begins Daventry site transformation

FORD IS to invest millions of pounds in a new, state-of-the-art training facility on its existing site in Daventry, Northamptonshire, as part of a wider forward-looking programme. The new site will merge the capabilities of two existing Ford colleges – the Technical Training Centre located separately at Daventry, and the Henry Ford College in Loughborough, which provides training for technicians, sales staff and management throughout Ford’s national dealer network. Scheduled to open next year, the brand-new centre will replace the existing facilities to become a centre of excellence for training across the country.