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Toyota will push safety in ad blitz
Mon, 06 Sep 2010Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.
Peugeot SXC crossover concept Shanghai debut
Thu, 14 Apr 2011The very sexy Peugeot SXC Concept It brings home how important – actually, crucial – the car market in China has become when you learn that car makers are building cars specifically for the Chinese market. Just last week we reported BMW, in collaboration with its Chinese partner Brilliance, has taken the already ‘Made for China’ LWB BMW 5-Series and turned it in to a 5-Series plug-in hybrid. A specific car for a specific market.
On the 'road' carpet at the Cars 2 premiere
Mon, 20 Jun 2011Larry the Cable Guy was there! In place of the usual red carpet, stars of the movie Cars 2 walked down a "road" carpet--a two-lane black carpet complete with white-striped center line--at the movie's premiere on Saturday night in Hollywood, Calif. The usually traffic-clogged Hollywood Boulevard was closed for two blocks as limos dropped off the famous, the somewhat less famous and a bunch of people who were largely ignored by everybody.