05 06 Mazda 3 L. Axle Shaft 2.3l Mt on 2040-parts.com

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

'Bloody cyclists' driver convicted

A MOTORIST from Norfolk who tweeted about "bloody cyclists" after a collision described the post as "my biggest regret" as she was convicted of driving offences. Former trainee accountant Emma Way, 22, from Watton, was found guilty at Norwich Magistrates' Court of failing to stop after a collision and failing to report an accident. She was cleared of driving without due care and attention.

Umea Olme Spyder project

While Swedish automaker Saab was going through tumultuous times and Geely was in the process of buying Volvo from Ford, first year MA students in Transportation Design at Sweden's Umea Institute of Design were busy creating a one-off roadster for an independent car maker: the Olme Spyder. Created in collaboration with Ove Bengtsson, an engineer with a personal passion for building his own vehicles, the students were asked to design their own interpretation of a progressive and innovative roadster, developing the concept from a sketch into a full-scale model. Based on an Opel Agila donor car, the concept's 650kg steel monocoque chassis was created by Bengtsson himself to accommodate a mid-mounted engine.