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Lamborghini Egoista concept
Mon, 13 May 2013To celebrate the 50th birthday of Sant'Agata's most famous export, Volkswagen Group Design Director Walter de Silva led a team in the creation of the wild Lamborghini Egoista concept. "I am very attached to this Italian brand, being an Italian myself," said de Silva at its unveiling. "I wanted to pay homage to and think up a vehicle to underline the fact that Lamborghinis have always been made with passion, and with the heart more than the head." This single-seat, V10-powered sportscar – with Alessandro Dambrisio responsible for its exterior design and Stefan Sielaff its interior – is an extreme interpretation of the faceted aesthetic introduced by the 2007 Reventón and last seen on the Veneno shown earlier this year at the Geneva motor show.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Nimbus e-Car: the eco camper of the future
Mon, 14 Jul 2014Following on from the super-cute Porsche-alike Carice Mk1electric car we brought you recently, today we have news of a futuristic family adventure car that might just rival the Carice for sheer "awwwww". Meet the Nimbus e-Car concept. It’s like a Volkswagen Transporter Kombi for the hippies of 2020.