Bridgestone Potenza S001 – standard on 458 Italia & Rapide +video

The Bridgestone Potenza S001 - as fitted to the Ferrari 458 Italia I think it must be a petrol-head thing, but we love tyres. Anything from a cross-ply to the latest high-performance job is a source of fascination. Our tyre fixation this last few months has been winter tryes, and we’ve told anyone who’d listen not to rush out and buy a 4×4 when the snow hit but to invest in a decent set of winter tyres.

Most 'American-made' 2013 cars

Domestic brands have the most American-made content in the United States according to a new American Automobile Labeling Act reports. The AALA was enacted in 1992 to inform consumers about the percentage of American content which comprises each car. AALA data specifies the percentage of U.S./Canadian parts content for each vehicle, including where the engine and transmissions were built.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.