05-11 Honda 500 Foreman Rubicon Seat Assembly on 2040-parts.com

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Skateboarder Rob Dyrdek kick-flips a Chevrolet Sonic for ad

Professional skateboarder and MTV star Rob Dyrdek did something with a Chevrolet Sonic on Saturday that's never been done before: a kick flip. That's what they call it when a skateboard, or a car, corkscrews off a ramp, landing back on four wheels. The stunt was part of a Chevrolet ad campaign that started with the new hatchback driving out of a plane with a parachute like a skydiver.

Toyota Aygo gets new engine technology to make it more economical

The new Toyota Aygo (pictured) gets new engine tech The new Toyota Aygo has only just arrived as Toyota’s part of the city car triumvirate which includes the new Citroen C1 and new Peugeot 108, but its already set to get improvements. Toyota have been playing with the little 1.0 litre three-cylinder that lurks under the bonnet of the majority of Aygos, and have managed to do some serious tweaking. The tweaks include a higher compression ratio of 11.5:1, a cooled exhaust gas recirculation system, changes to the timing, better combustion, less friction and lower weight.