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Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

Chrysler's high-stakes 'no' to NHTSA

DETROIT -- For 17 years, automakers have complied with every request for a recall, no matter how costly, from the National Highway Traffic Safety Administration. And then last week, in a startling decision, Chrysler Group said no. It refused a request from NHTSA to recall 2.7 million 1993-2004 Jeep Grand Cherokees and 2002-07 Libertys for an alleged fire risk caused by fuel tanks mounted behind the rear axle.

New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.