0586854 Dual Ignition Coil Assembly Etec Evinrude Johnson Outboard Freshwater V6 on 2040-parts.com

Fred Watson Overend 1927-2008

Last night my Dad died. I know this isn’t the appropriate place to write, and I know it’s an abuse of my ability to do so, but I need to tell the world what it has lost. Fred was my Dad.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Audi RS5 – Driving Video

The Audi RS5 - Driving Video below It’s a bit sad, but the majority of the attention on Audi at the Geneva Motor Show has been on the Audi A1. Which is understandable. Not only is it Audi’s first serious foray in to the super mini market (the only premium compact, Audi modestly declare) but even more headline-grabbing because of the A1 e-tron.