06 07 08 Ford E250 Air Bag Pass Dash on 2040-parts.com

GM's ad spending nearly doubled in first half, Nielsen says

General Motors Co. nearly doubled its advertising spending in the first half of this year, leading a rebounding auto industry's marketing push, ad-monitoring company Nielsen Co. said.

Renault Megane Renaultsport 275 Trophy-R Special Edition celebrates Nurburgring record

The Renault Megane Renaultsport 275 Trophy-R (pictured) breaks a Nurburgring record We knew Renault were planning to take the Megane Renaultsport 275 Trophy to the Nurburgring to have a crack at the FWD production car record and wrestle it back from the SEAT Lean Cupra 280. After some extreme weight saving measures – and some chassis tweaks – Renault managed to push the 275 Trophy round the Nordschleife in 7min 53.4 seconds, beating the SEAT’s time of 7min 58.4 seconds to take the record (video below). But not being one’s to miss a marketing opportunity, Renault has decided that they should celebrate the Nurburgring record with a new limited edition Megane – the Megane Renaultsport 275 Trophy-R Special Edition.

BMW to supply engines to Saab, reports say

Saab and BMW AG have agreed on a deal that allows the Swedish carmaker to use engines made by BMW, according to a person with direct knowledge of the matter. Saab will initially purchase BMW engines for the 9-3 model that is scheduled for release in late 2012, said the person, who asked not to be identified before a contract is signed. The carmakers plan to sign and announce the pact in Trollhattan, Sweden, on Wednesday, the person said.