06 07 08 Hyundai Sonata Wheel 16x6-1/2 Alloy 6 Spoke 105721 on 2040-parts.com

Design Contest: Michelin Challenge Design announces 2007 theme and call for entries

At the 2006 North American International Auto Show, Michelin Challenge Design announced its theme for the 2007 Challenge. Michelin Challenge Design will ask entrants to explore the future of transportation design using safety as the focus and inspiration. "Road Safety for Everyone" is the official theme in what has become one of the industy's fastest-growing design forums.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Porsche 911: the new 2009 model

By Tim Pollard First Official Pictures 06 June 2008 08:00 The great survivor of the sports car world – the Porsche 911 – has evolved again. Porsche today unveils the latest in a long line of 911s and the new one heralds the arrival of Porsche’s new twin-clutch transmission (dubbed PDK) and direct-injection. Amazingly, it makes the coupe nearly as fuel efficient as a family car, nudging 30mpg.  Porsche 911: the 2009 model year There’s no new model designation this time: it remains a 997 at heart and Porsche calls the latest 911 a ‘second-generation 997’, despite a raft of technical changes under the same-again skin.