Peugeot Design Lab launched

PSA has launched its new Peugeot Design Lab to design products, services and experiences for clients outside the automotive industry. Peugeot Design Lab, a global brand design studio, is located within the Peugeot Design Centre and utilizes the existing technical and human resources expertise in order to draw from the many years of design experience of the design team. It also comprises of designers from studios from across three continents in Paris, Shanghai and Sao Paolo.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Mercedes-Benz reveals Vision Golf Car concept

Mercedes-Benz has revealed a concept of what it bills as the “ultimate golf cart” as part of activities at this year's British Open at the Muirfield Golf Club in Scotland. The concept was created at Mercedes-Benz's advanced design studio in California using ideas submitted by golf fans in a competition held by the German car maker. The swoopy two-seater adopts a number of design cues from current Mercedes-Benz models along with a doorless, one-box profile to give it a contemporary appearance that transcends traditional golf cart design.