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Lincoln introduces Black Label trim at Pebble Beach

Lincoln introduced its hoity-toity Black Label Collection at Pebble Beach on Thursday. In the words of Jim Farley, “The new Lincoln Motor Company is built on three foundational elements -- design, quality and personal service; Black Label represents our highest expression of these elements.” Lincoln says its Black Label dealers will collaborate to create a personal, integrated client shopping and ownership experience, with respect for the luxury of time. We're not sure exactly what that means, but if the dealers can pick up the cars for gas, a wash and some fast food, that would be great.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

SAE approves new fast-charging standard for EVs, plug-ins

SAE International said it has approved a new technical standard that will dramatically reduce charging times for plug-in hybrid electric vehicles and electric vehicles. The global engineering group said the new charging standard, developed with the cooperation of more than 190 automakers, utilities and equipment builders, will allow charging times to be reduced from as long as eight hours to as short as 20 minutes. Automakers want DC direct charging to take less than 10 minutes, or roughly the time it takes to fill a tank with gasoline.The goal is to accommodate currents as high as 500 volts distributed from public charging stations.