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Volkswagen UK’s dealer showrooms get a revamp

It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.

Seat celebrates 60 years of production

SPANISH car maker Seat has this week celebrated its 60th anniversary, releasing pictures dating back to its very first model, the 1400. Six decades have now passed since the first 1400 rolled off the production line, when the brand new company was inundated with 10,000 orders following the end of petrol rationing in Spain. With so much production demand Seat was able to drop the initial price of 121,875 to a more reasonable 117,000 pesetas, or what would have been about £590 at the time.

Jets land on Rodeo Drive

Tail fins will be all over Rodeo Drive on Father's Day, June 16. The Rodeo Drive Committee has chosen “The Jet Age” as its theme for this year's street-closing concours, with tail-finned cars of the '50s and '60s lined up on the 300 block of the famous street. And to top it off, and perhaps because they made a nice contribution, parked on the 200 block will be a mock-up of the new Lear 85 business jet in all its carbon-fiber glory -- with the tail fin but minus the wings.