07 08 09 10 11 12 13 14 15 Mini Cooper Passenger Dashboard Airbag Oem 918546201 on 2040-parts.com

Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Kia Track'ster concept

The Kia Track'ster concept has been unveiled at the 2012 Chicago International Auto Show. Beneath the racetrack makeup, the three-door crossover concept is a heavy hint at the next-generation Soul. The Track'ster was designed in Kia's design studio in Irvine, California under the direction of Tom Kearns, Chief Designer for Kia America.

Ferrari plan VIP club so ‘Elite’ get limited edition Ferraris. How Silly.

Ferrari VIP Owners Club - for cars like the SA Aperta It seems Ferrari are planning an elite club of VIP Ferrari owners who will get the chance to buy limited edition Ferraris first. When Ferrari has a special car – like an Enzo or the new Aperta – there are never going to be enough cars to satisfy the list of potential customers. Which is the point.