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Brazilian VW design director Luiz Veiga celebrates the Beetle in art exhibition

Earlier this month ‘Luiz Veiga: Tempos de Fusca' (Beetle Times) opened at the small OMA gallery in Sao Bernardo do Campo, Brazil. This exhibition proves not only a celebration of the Volkswagen icon, but also an opportunity to learn a little more about one of its exhibitors – Volkswagen Brazil's design director Luiz Veiga. Car Design News attended the opening at OMA – located not far from the VW plant – to talk with Veiga about art and design.

Is the Volkswagen BlueSport Roadster back on?

There was talk that VW needed at least three of its brands to take the BlueSport project in to production, and there was talk not just of a VW Bluesport but also a SEAT BlueSport, one from Skoda, another from Audi and even a Porsche BlueSport. But in the end, not a single part of VW’s vast group seemed enamoured enough with the BlueSport to take the project forward. But it now looks as though the idea of the BlueSport is far from dead, with VW’s design boss, Walter de Silva, declaring that he’s a big fan of the BlueSport project, and he’s far from the only one in the VW Group who feels the same.

Worth a read: Wired's 'Why Getting It Wrong Is the Future of Design'

Wired has just published a series of short articles entitled 13 Lessons for Design's New Golden Age. While there are some interesting examples cited in the piece, the concluding article, ‘Why Getting It Wrong Is the Future of Design' by the former creative director of Wired magazine, Scott Dadich, feels like it has particular resonance for car design. Dadich's Wrong Theory uses disruptive examples from the world of art, plus his own experience of working at Wired, to explain how design goes through phases: establishing a direction, creating a set of rules that define that direction and finally someone who dares to break from that direction.