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Want the Jaguar XKR-S GT in the UK? Then demand it.

The track-focused, but road-legal, Jaguar XKR-S GT is aimed just at North America, but Jaguar will build it for the UK if there’s demand. When we reported the arrival of the XKR-S GT last week, we knew the new Jag was being offered in the US (25 cars) and Canada (5 cars) but we didn’t know what the numbers where for the rest of the world. It turns out, at the moment, that the North American run is all there is.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Jaguar BlackJag 2004 concept car up for sale

It's not often that a former auto show concept is offered for sale, mostly because of buzzkill stuff like government crash standards, emissions compliance documents and other boring paperwork. But it does happen from time to time, such as when General Motors sold off a chunk of its Heritage Collection -- though most of those cars were sold without titles, just on bills of sale, which prevents them from being registered for road use. This week there is (allegedly) a 2004 Geneva motor show concept for sale -- a running concept car for that matter -- with a steep price to go along with it, as GTSpirit has discovered.