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BMW Gran Lusso (2013) the Pininfarina coupe revealed
Tue, 28 May 2013BMW’s team-up with Italian styling house Pininfarina, the Gran Lusso coupe has been revealed in full at the 2013 Villa d’Este Concorso d’Eleganza in Italy. The imposing V12-powered coupe is a one-off styling concept for now, but shows the direction BMW could take for a new 8-series coupe, designed to battle the new Mercedes S-class coupe and Bentley Continental GT. BMW Gran Lusso: the details Riding on 21in alloys, the 7-series-sized Gran Lusso has all the trademark BMW styling boxes ticked: forward-raked ‘sharknose’ grille, the rear pillar's ‘Hofmeister kink’ in the windowline, and a cab-back stance accentuating that long bonnet.
Tesla sues Top Gear. Oh, dear. +video
Wed, 30 Mar 2011Jeremy, Tesla and Lotus Just over two years ago Top Gear took a Tesla Roadster to Dunsfold and played. And Tesla got the arse because Top Gear ‘staged’ the Tesla running out of juice. Jeremy Clarkson subsequently defended what they did – pushing the Tesla in to a garage – to demonstrate the biggest drawbacks of an electric car, like lousy range and refuelling measured in hours rather than minutes.
New Hyundai i30: Look in to my eyes
Sun, 18 Mar 2012Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.