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Mind-powered ‘Emotiv’ car safety system tested

c Mind-controlled car (c) Getty-Ford ‘Neuroengineering’ company Emotiv has created a ‘mind-powered’ headset that can detect when a driver is distracted and automatically slow down the car, in an effort to improve safety. The Australian firm has already brought its most recent mind-controlled device to market – the Epoc headset. It’s this high-tech brain activity monitor that has now been adapted to determine how hard a driver is concentrating on the road ahead.

Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.

Tata Nano: the CEO’s plans to sell it in Europe

Carl-Peter Forster, CEO of Tata Motors, has told CAR of his hopes for Tata’s expansion in Europe – with plans to launch the Nano here with a diesel and possibly an electric version. You can read the full interview with Forster in the new July 2010 issue of CAR Magazine out this week. Tata is already the world’s fourth largest commercial vehicle producer and it is a strong force in the Indian car market.