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EyesOn Design 2011
Wed, 30 Mar 2011The schedule for the 24th annual EyesOn Design car festival has been announced. As can be expected, the extended Fathers Day weekend show will see the usual concoction of design related events, interspersed with collections of rare cars as well as exotica. Taking on the theme of ‘designing for the future', the 24th running of the show will take place on Sunday 19th June, the climax of four days of events, all in aid of the Detroit Institute of Ophthalmology (DIO).
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
A look at Dodge's future product
Tue, 27 Jul 2010With Ram pickups no longer part of its lineup, Dodge is repositioning itself as a sporty brand for all ages. As the brands diverge, Ram keeps the distinctive ram's head logo, while Dodge will have a new script logo that will be revealed this year on the restyled Charger sedan and the Durango replacement. Sources say Dodge may eventually lose its cross-hair grille, which will stay with Ram.