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Speakers confirmed for Interior Motives China Conference 2010
Thu, 25 Feb 2010Speakers are being confirmed for CDN's China conference this year, an event that seeks to bring together the changing design tones of global OEMs with the best of local design. Titled ‘New brands and the search for a design identity', the conference will explore both global and Chinese influences in this exploding market, and include both international and Chinese design chiefs within global OEMs. The event is hosted by CDN's print magazine, Interior Motives, and takes place in Beijing on 21-22 April, just before the auto show opens to the press on 23 April.
Ford Grand C-Max & C-Max – Frankfurt Catchup
Thu, 17 Sep 2009Ford has revealed the new C-Max range in Frankfurt including the Grand C-Max (pictured). Two weeks ago we took the lid off the new Ford C-Max with the first pictures of Ford’s 2010 C-Max, which is the first car from Ford to be built on the next generation Focus platform (C-Segment Platform). With swooping, overgrown-coupe lines Ford has done a good job of injecting a bit of style and it’s Kinetic design language in to the new C-Max.
Fiat 500L: Now it’s the ‘Fatherhood’ video
Fri, 15 Mar 2013Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.