07 Acura Rdx Rear View Mirror on 2040-parts.com

Jaguar F-Type Coupe ‘British Villains’ debuts on UK TV

Jaguar’s F-Type Coupe British Villains launches in the UK With the new Jaguar F-Type Coupe about to hit UK roads in the hands of its first customers, Jaguar is ramping up the marketing for the stunning F-Type Coupe as it seeks to get the message across that ‘It’s Good to be Bad’ (#GoodToBeBad). As we reported in January, Jaguar has enlisted the services of Sir Ben Kingsley, Tom Hiddleston and Mark Strong to play a trio of British Villains in an advert for the new F-Type Coupe, which debuted at the Super Bowl earlier this year. And no it’s the turn of the Uk to get the F-Type marketing onslaught with the first airing of the British Villains advert during last night’s UEFA Champions League match between Manchester United and Bayern Munich on ITV and plans to run it in one minute and 30 second versions during April and May on ITV, Channel 4 and Sky Atlantic.

Car-sharing programs hit the big time

Rental-car company Getaround introduced its business plan for “peer-to-peer car sharing” on May 24 at the Tech Crunch Disrupter conference in New York City. Unlike other car-renting and car-sharing companies such as ZipCar, Getaround works by connecting potential car renters with willing car owners via an iPhone app. All Getaround vehicles are privately owned.

Missed Shift? American Top Gear struggles to find its own identity

"What happened to Top Gear?" my favorite bartender asked this past weekend. "Somebody took the BBC's scripts and wrote Tanner, Rutledge and Adam over cues which previously said Jeremy, Richard and James," I replied. It's an easy sideswipe I admit, but for me--and I'm guessing for the automotive enthusiasts who constitute AutoWeek's audience--it largely tells the tale.