07 Arctic Cat M8 Bottom End on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Pagani Huayra in Purple with Tricolour Calipers (video)

We have video of what looks like a new build Pagani Huayra, still plastic wrapped, in purple with Italian Tricolour brake calipers. That’s because the Pagani Huayra has not, as far as we can tell, managed to get a European Certificate of Conformity or managed to be Federalised for the US, so sales are impossible. But Pagani are still producing a few cars – although they’ve probably built more Zondas in the last two years than Huayras – but it looks like this Huayra – caught on video outside Pagaini’s premises in Modena – is a new build.

Alfa Romeo's plans for new 2011 Giulia saloon

Today's Alfa Romeo 159 will be replaced by the Giulia in 2011 By Georg Kacher Motor Industry 25 March 2010 17:31 The big news from Alfa Romeo for 2011 is of course la nuova Giulia, which replaces the 159. Unlike the current car, which shares the so-called premium architecture with the Brera twins, the next midliner from Arese adopts a slightly wider and longer variation of the C/D components set. This new, more space-efficient matrix combines a McPherson front axle with a twin-link rear suspension, and engineers promise great handling benefits will result.