07 Iame Parilla Leopard 125 Tag Engine on 2040-parts.com

Baby Rolls-Royce named as Ghost

By Ben Pulman Motor Industry 20 April 2009 09:00 Rolls-Royce has revealed that its new sub-Phantom saloon will be called Ghost. The announcement was made by Rolls CEO Tom Purves at a press conference held at the Shanghai motor show this morning, and he also teased at other future models that will bear the Ghost name. RR4 was just the codename for the ‘baby’ Rolls, as it was the fourth model in the new-generation of cars under BMW ownership (after the Phantom, Phantom DHC and Phantom Coupe).

One Lap of the Web: 2014 Corvette Stingray walk-around, RM Auctions and a 1964 Volvo PV544

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- We recently drove the ’14 Corvette Stingray and were extremely impressed with its agility.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.