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First Sight: Divine DS concept

To mark 100 days since the announcement that DS was to become a brand of its own, separate from Citroën, it has created the Divine DS concept – a self-styled manifesto for the new marque. We traveled to Citroën's DS' design center on the southern outskirts of Paris to be amongst the first to see this statement of intent and speak to the people behind its creation. "This concept car is the very essence of what DS is and what it will be," declares Yves Bonnefont, the CEO of the DS brand.

Kia's Forte Super Bowl ad features violent android lady

There's no Jimmy Cliff or Flaming Lips in Kia's Super Bowl ad for the new Forte, but we can't help thinking they're the second company this week to miss out on co-opting seminal New Jersey punk outfit the Misfits' “We Are 138.” While attaching the song to the unveiling of Ferrari's new F138 was a no-brainer from a numerically synergistic standpoint, the track's poppy brutality and ominous query, “Is it time to be an android, not a man?” dovetails perfectly with the rise-of-the-sexy-machines theme of the Kia clip. Clearly, the android in this spot -- portrayed by former Miss USA Alyssa Campanella -- has the upper hand over the poor schnook oiling up the new Forte with his greasy mitts. We can't help thinking the whole ad would've been better if the Misfits' original pint-size vocal dynamo Glenn Danzig had been involved somehow.

Renault inaugurates Global Design Studio in Mumbai

On Wednesday this week Renault inaugurated their global design studio in Mumbai, India. The Renault Design India Studio is the sixth edition to Renault's international network of satellite design centres following those in Barcelona, Paris, Kihueng (Korea), Sao Paolo and Bucharest (Romania) and is the third to be inaugurated this year. Speaking at the inauguration, Patrick le Quement, Senior Vice President Design of Renault, said: "We started Renault Design India as an observational unit.