07 Suzuki Gsxr Gsx-r 600 Valve Cover 28b on 2040-parts.com

Japanese Porsche tuner RAUH-Welt Begriff brings its creations to the U.S.

When Akira Nakai started tuning cars more than 15 years ago, it was to have something different than everyone else. He had a global vision, and it was RAUH-Welt, which is “rough world” in German. “[I] had this vision in my mind,” Nakai said through his interpreter Ichiraku Toshiya.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Bugatti Veyron Grand Sport Special Editions at Dubai Motor Show

The Canary Yellow Bugatti Veyron Grand Sport Special Edition at Dubai Remarkably, it’s been at least a few weeks since the last Limited Edition Bugatti Veyron turned up. But worry not, Bugatti hasn’t forgotten it’s principle marketing ploy is endless Limited Editions Veyrons, so they’ve turned up at the Dubai Motor Show with a trio of Grand Sport Limited Editions. However, its seems that having come up with endless names for its Limited Editions - Pur Sang, Fbg Par Hermès, Sang Noir, Bleu Centenaire… – and even three special Veyrons for Dubai three years ago – Veyron Nocturne, the Veyron Sang d’Argent and the Veyron Soleil de Nuit - Bugatti has run out of inspiration.