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Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

A schooling in Jaguar: a lifetime fan speaks

My Jaguar story starts in 1978. I started at secondary school which entailed a train journey each morning and then a five-minute walk. Almost every day on that walk I was passed by a beautiful Squadron Blue 4.2 XJ6 with a black vinyl roof, chrome plated wheels and a private registration number.

New Range Rover Sport crosses ‘Empty Quarter’ Desert in record time

The new Range Rover Sport crosses the ‘Empty Quarter’ Desert in record time We all know that almost every Range Rover Sport sold will never do anything more rugged than crossing a boot sale car park. But that doesn’t stop Land Rover hanging the Sport’s reputation on its ability to go anywhere, and do it more quickly. To demonstrate that combination of off-road prowess and speed they recently put the new Range Rover Sport up Pikes Peak in a record time (for an SUV) to demonstrate it could do rough stuff at speed, and now they’ve been out playing in the deserts of Saudi Arabia to ram the point home.