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BMW debuts social-media campaign for concepts
Tue, 20 Dec 2011BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.
McLaren P1 (2013) CAR's race-speed Goodwood ride
Tue, 05 Nov 2013The McLaren P1 leaves the startline like a shard of shrapnel riding the percussion wave of an explosion. It needs high-definition slow-mo to describe it, like those films of a bullet shattering an apple, or the slow-motion shots of an F1 car skipping over a kerb, front wing flexing, tyres deflecting, all that physics captured in beautiful, drowsy detail. In my mind, when I re-live the first moments of my ride up the Goodwood hillclimb in McLaren’s new hypercar, I see the release of energy in the same 1500-frames-per-second style.
Hennessey tunes C7 Corvette Stingray
Mon, 15 Jul 2013Hennessey Performance and its gang of Texas tuners are planning upgrades for the 2014 Chevrolet Stingray Corvette before the car even hits the market. We're sure Corvette engineers working on the next ZR1 are taking notice, presumably with a chip on their collective shoulders. In October, the Hennessey HPE700 Corvette is expected to debut packing a claimed 700 hp, with help from an Eaton TVS R2300 supercharger.