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Ford's NA Design Director aims to shorten product lifecycles
Wed, 16 Jul 2008Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.
Kia sports coupe concept
Wed, 18 Jul 2007By Tim Pollard First Official Pictures 18 July 2007 09:15 Kia sports coupe concept: the first glimpse Do you detect hints of Audi TT about this low-slung sports car concept? Maybe you should, because it’s the shape of Kias to come and was designed by Peter Schreyer, the Koreans’ new design director and former head of design at Audi. It’s being hailed as a landmark car for Kia, and we’d say that for once the PR puff is spot-on.
Your chance to star in the next issue of CAR
Fri, 30 Oct 2009We're adding a new incentive to our new and expanded readers' section of CAR Magazine next month. We're giving away a classy watch worth £175 to the reader who submits the best photographic update of your month. The watch is a Nautica BFD 100 Sport Chronograph.