08 Honda Cbr 600rr Fuel Tank on 2040-parts.com

Rally star Ken Block gets Hot Wheels line

Rally driver Ken Block isn't the only one who gets to play around with his Monster/Ford Racing rally car. In time for the holidays, Mattel has created a special line of Hot Wheels toys based on Block's Ford Fiesta race car. "This is a dream come true.

Porsche 918 Spyder gets Martini Racing livery

The Porsche 918 Spyder hybrid supercar has been revealed in traditional Martini Racing livery, an option available to buyers. The Porsche 918 Spyder has been cropping up lately with a black and white version of the iconic Martini Racing livery as 918 Spyder Prototypes strut their stuff on Europe’s roads. But now Porsche has gone the whole hog and struck a deal with Martini to revive the Martini Racing livery used by Porsche in the 1970s for its new hybrid supercar, and buyers of the 918 Spyder will be able to option their new car up with Martini logos.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.