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BMW debuts social-media campaign for concepts
Tue, 20 Dec 2011BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.
Skoda Superb Combi – Frankfurt Catchup
Fri, 18 Sep 2009The Skoda Superb Combi launched at Frankfurt The Skoda Superb Combi. The Skoda Superb Albert Hall would be a better name. This thing is vast, but conspires to look cohesive rather than barn like – no mean feat.
SAIC's Mobiliant wins 2013 LA Design Challenge
Mon, 25 Nov 2013SAIC has been revealed as the winner of this year's LA Design Challenge. The Chinese carmaker's entry, a single-seat urban public transit vehicle, was declared the victor after intense judging sessions took place throughout the LA auto show's second press day. The panel – which included Tom Matano, executive director, School of Industrial Design at San Francisco's Academy of Art University, and Stewart Reed, chair of Transportation Design at Pasadena's Art Center College of Design – combed through the entries, discussing their merits and how closely they fit the brief, before hearing the teams' presentations in the afternoon.