08 Porsche 911 Carrera Convertible Turbo 997 Black Latch Trim Top Lid 14,509 on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Mercedes F1 at Edinburgh’s Race the Runway

The 2012 Mercedes F1 car will be at Edinburgh’s Race the Runway 2014 event In 2013, Mercedes decided to cough up sponsorship to help the Race the Runway event at Edinburgh Airport, and it must have been a success as Mercedes are back again as event sponsors. The Race the Runway event is an opportunity for car owners to blat their cars down the runway at Edinburgh Airport and generate cash for a worthy cause – the Prince and Princess of Wales Hospice in Glasgow. Participants have to cough up a £300 donation to the charity to get the chance to see what their car can do, for which they get a free lunch as well as the thrill of flat-out driving on the runway, and can even bring a passenger along.

The Jaguar XE is an aluminum 3-series fighter

Jaguar didn't unveil its BMW 3-series-fighter at the Geneva motor show, but it did christen it. The aluminum-heavy sport sedan will be called the XE when it begins its global rollout in 2015. The XE isn't exactly a surprise.