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Jaguar 'villainy' ad banned

A SECOND JAGUAR ad has been banned in as many months for promoting speed and unsafe driving. The video on Jaguar Land Rover's YouTube channel was titled The Art Of Villainy and featured actor Tom Hiddleston playing a suave villain while driving a Jaguar F-Type in an underground car park and on a public road. The Advertising Standards Authority (ASA) received a complaint that the ad was socially irresponsible because it featured and encouraged unsafe driving.

Ford S-Max Vignale concept unveiled

Remember the Ford Mondeo Vignale concept from Frankfurt? It's basically a posh Mondeo, but Ford would like us to think it's a bit more than that. Vignale is Ford's attempt at going upmarket – taking on German premium brands with 'Vignale lounges' in special dealerships and specially trained 'relationship managers'.

BMW Vision EfficientDynamics gets green light +video

The BMW EfficientDynamics is set for production in 2013 Probably the biggest show stopper at the 2009 Frankfurt Motor Show was the BMW Vision EfficientDynamics Concept, which offered a diesel hybrid setup withn two electric motors, M3 levels of performance and low emissions with 75mpg. In essence, a BMW M1 for the Eco generation. Since BMW revealed their Vision ED other premium car makers have joined the eco-supercar game and announced production of what amount to high-performance hybrids and/or electric cars. Mercedes has confirmed they are working on an SLS AMG E-Cell, with a working prototype already running around.