09 10 Ford F150 Radio Cd Control Panel 9l3t-18a802-hb P1267 on 2040-parts.com

New Lotus Elite revealed

Lotus Elite Concept Paris We knew Lotus were intending repositioning themselves as an East Anglian Aston Martin. Thanks to a clumsy PR stunt by Lotus we were pretty sure we’d see the direction at the Paris Motor Show. Tick all the boxes.

2012 Volkswagen Beetle to launch with Black Turbo edition

Volkswagen is borrowing a page from sister company Porsche and will turn to the color black to sex up the soon-to-arrive 2012 VW Beetle--and to draw attention to a preorder program launching this year. The Beetle Black Turbo edition follows in the lineage of Porsche 911s augmented with Black editions, and the VW will sticker for $25,720, including shipping. Power comes from a 2.0-liter four-cylinder rated at 200 hp and 207 lb-ft of torque, which is the same as the regular turbo Beetle--and VW's hot hatch, the GTI.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.