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MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
Enterprise will rent you a Harley-Davidson
Wed, 16 Oct 2013If you're in the unenviable position of having to rent a vehicle while traveling, and Hertz's Penske GT Mustangs or dream cars aren't quite your style (or within your budget), you're now able to free yourself from caged drudgery and rent a motorcycle from Enterprise. If you're headed to Las Vegas, at least. Enterprise isn't the first company that will rent you a two-wheeler (Eaglerider, for example, has locations across the globe) but does seem to be the first major auto rental business to diversify into motorcycles.
Coventry University design graduates develop iconic youth car
Mon, 14 May 2007Three graduates from the Coventry University MA Automotive Design course have created an iconic vehicle for the year 2020. Kazunori Inomota, Edward Stubbs and Mujammil Khan-Muztar designed the Rebel concept, a project that began in March this year, to incorporate aspects of Japanese 'Harajuku' gangs - where teenagers create their own fashion to deliberately try to stand out from their peers - and Toyota's youth-oriented Scion brand. Drawing styling cues from the Scion xB and the Ford SYNus concept unveiled at the 2005 NAIAS in Detroit, the Rebel concept is about social interaction, functionality, and the relationship buyers have with personalized products.