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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Stratstone start selling Classic Jaguars

In what’s thought to be an industry first  Jaguar main dealer Stratstone is selling classic Jaguars supplied by specialists Classic Motor Cars of Bridgnorth. The world of classic cars is one that isn’t normally immediately accessible to buyers of new cars; the classic car world is thought of by many as a world of men with pipes and leather patches on their elbows inhabiting their own secret world of a bygone day. But with classic cars proving to be one of the soundest investments you can make – as long as you choose well – it’s a world buyers of new premium cars could to well to look at, especially with the tax breaks classic car investment brings, never mind the joy of owning a mobile work of art.

Toyota HSD concept

The Yaris HSD, as presented in Geneva, previews Toyota's intentions of bringing Hybrid technology to the B-Segment, as well as Toyota's full hybrid roll out across all models in its range. Retaining the familiar Yaris outwardly appearance (and previewing the next generation Yaris) the HSD is interspersed with ‘Hybrid' cues, to intimate at the hybrid powertrain beneath the body. From the pearl white paint to the light blue hue that illuminates certain aspects, there is an underlying emphasis on the fact that this car is a hybrid.