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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Mercedes to build C-class in Alabama

Mercedes-Benz will add production of C-class sedans to its plant near Tuscaloosa, Ala., starting in 2014. Daimler AG Chairman Dieter Zetsche, who participated in the creation of the Alabama plant project as a fast-rising executive in 1993, said in a statement released Wednesday from Stuttgart that the U.S. operation will take over about one-fifth of the model’s global production.

Tesla: Factory on track for 2012 Model S launch

At Tesla Motors Inc.'s first annual shareholders meeting since going public last July, Tesla CEO Elon Musk provided a vision of using the full capacity of the former New United Motor Manufacturing Inc. plant it acquired from Toyota. He also discussed a string of electric vehicles and the possibility of a chain of company-owned charging stations and battery-swap facilities.