09 Audi A3 Chassis Ecm on 2040-parts.com

Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

Jaguar Project 7 F-Type is the Special Operations Goodwood reveal

The Jaguar F-Type Project 7 revealed ahead of Goodwood FoS There were very few dissenting voices when Jaguar revealed their Project 7 F-Type Roadster Concept, homage to Jaguar’s D-Type, and it seems the almost universal approval of Jaguar’s creation has persuaded JLR that a production version of the Project 7 should be Jaguar’s first Special Operations division production car. And here it is. Due to be revealed at the Goodwood Festival of Speed later this week, the Jaguar F-Type Project 7 is a limited run, more powerful, more dynamic and more extreme version of Jaguar’s regular F-Type Roadster.

Old distractions as bad as new tech

DRIVERS are as much distracted by "old technology" as by new gadgets, according to a survey. Adult passengers, twiddling with the radio and children in the car were the main distractions causing either a near-miss or an accident, the poll of more than 18,000 motorists found. These three distractions came ahead of operating the sat-nav and talking on a mobile phone as the biggest reasons for lack of driver attention.