09 Honda Gold Wing Gl1800 Metallic Blue Spoiler & Brake Light Goldwing on 2040-parts.com

2015 Audi A3 to star in Super Bowl XLVIII ad

The 2015 Audi A3 will be the star of Audi's 2014 Super Bowl ad, the seventh consecutive year that the automaker will be airing a commercial spot during the sporting event. You might have seen last year's "Prom" campaign by Audi (the video above) or the even more memorable "Vampire Party" from 2012, featuring the Audi S7. Another recent Audi Super Bowl ad that the Internet seemed to like was 2011's "Release the Hounds" spot for the Audi A8, mocking old luxury...at Mercedes-Benz's expense, we might add.

Acura retools lineup to put the focus on mpg

Honda will overhaul and reposition its Acura lineup over the next 18 months and abandon its long pursuit of top-tier luxury-car status for the brand. After years of trying to propel Acura into the front ranks with Mercedes-Benz, BMW and Lexus, Honda says it will settle for offering mid-level premium vehicles that favor fuel economy over performance. With one exception: At the Detroit auto show in January, Honda will bring back the Ferrari-fighting Acura NSX--a new version of the mid-engine supercar that disappeared in 2005 after a 15-year run.

KTM's four-wheeled future

By Ben Purvis Motor Industry 25 February 2008 11:26 KTM's X-Bow track day car is just the start of a five-model line-up that will include Dakar and Le Mans endurance racers. Stefan Pierer, the youthful-looking 51 year-old CEO of KTM, has revealed to CAR how he intends to turn his company into the Austrian equivalent of Lotus. The unveiling of the production version of the Audi-engined, carbon-monocoque X-Bow at the Geneva Motor Show on March 4 2008 is exactly one year on from the first showing of the prototype.