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Tata Prima (w/ Gallery)

Pininfarina didn't show a new car at this year's Geneva Motor Show, but there was a surprise new model on the Tata stand adorned with the famed Carrozzeria's signature. Called the Tata Prima (meaning 'first' in Italian), the luxury sedan concept is the first official project of the Tata-Pininfarina cooperation. Based on the platform of the Tata Indigo - the first Indian sedan - the Prima is an indication of how future Tata sedans could look.

Audi plays paintball with RS4 Avants

The latest generation of cars from Ingolstadt has finally mitigated the nose-heavy feeling we didn't enjoy in previous automobiles from the company. Now they've mitigated the lack of paintball guns, adding them to a pair of RS4 Avants -- done up in Spy-vs.-Spy black and white, natch -- and setting them loose in a hangar, framing the whole shebang with a smidge of Super Nintendo-vintage video-gaminess. Still no dice on getting one in the states, though.

Crunch watch Jan 09: the auto industry in crisis

By Tim Pollard, Ben Pulman and Gareth Evans Motor Industry 30 January 2009 12:39 Friday 30 January 2009• Honda is about to close the Swindon factory for four months when Friday's shifts are finished; the shutdown will affect 2500 of the 3700 staff, who will receive full pay for two months and then 60% pay for the next eight weeks (BBC News)• Porsche has announced a sharp drop in sales and likely profits. It forecasts a 27% drop in 911, Boxster, Cayman and Cayenne sales to around 34,000 units in the six months to the end of January 2009 (Financial Times, subscription required)• Ford wants Washington to do more to stimulate car sales, after posting a record loss of nearly $14.6 billion earlier this week (Detroit News)• Honda's quarterly profit has crashed by 90% – forcing the Japanese car maker to halve its annual profit target (Detroit Free Press)Thursday 29 January 2009• Ford of Europe is a bright spot in the Blue Oval's quarterly results today, making $1.06 billion pre-tax profit in 2008 (up from $997m in 2007). It's the first profit of more than $1bn since 1989 (Automotive News Europe, subscription required)• Volvo suffered a 'disastrous 2008' with a pre-tax loss of $1.46bn.