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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Umea Institute of Design degree show 2009

Masters students from Sweden's Umea Institute of Design recently exhibited their final-year projects at the university's annual degree show. Featuring the work of both graduating diploma students and those completing the first year of their MA in Transportation Design, this year's exhibition brought together a diverse range of themes, ranging from futuristic interpretations of existing brand DNA to new concepts in car production, usage and forms. These are the highlights.

BMW pushes back the U.S. debut of the X1 until the end of 2012

BMW will not offer its compact X1 crossover in the United States until the end of 2012 because of strong demand for the redesigned version of the larger X3. Also, the X1 is selling well outside the United States so supplies are tight, said Jim O'Donnell, CEO of BMW of North America. The X1 was launched in Europe in November 2009.